El Sureño
A rebrand concept for El Sureño, a locally owned Mexican Restaurant in Greenville, SC.
I wanted to focus on the atmosphere, familiarity, and friendliness of the restaurant and create something that set it apart from typical Mexican restaurant branding. For the logo, I was mostly concerned with creating something that could serve well as a profile photo for Facebook. This is because this is the only website/online presence they operate, so I assumed it would be easier to work with the platforms they were confident in using.
I used this new style to create a redesigned menu spread as well. They did not currently have an online menu accessible anywhere, so I wanted to create one that could easily be read in print or online. With this menu design, I also created an animated version. This could have the intention of a future opening page for a website, or shared on social media as an advertisement.
