Bermuda Sands Apparel
Digital Marketing Design, Print and Large Scale Design, Campaign Creation, Illustration, Video Editing
Bermuda Sands Apparel is a sustainable golf apparel company, focusing mainly on the B2B market, targeting resorts and golf clubs. Work done at Bermuda Sands Apparel included relaunching their social media platforms by planning and executing content calendars, design, and photography. The focus of most work was to bring in a new customer base targeting B2C opportunities. I also designed and editorial spreads and magazine advertisements, as well as banners and promotional signage. I brainstormed and pitched new concepts and campaigns for advertising and marketing.
Social Media Design and Mangagement
At Bermuda Sands Apparel, I created a new aesthetic and vision for their social media platforms. Working with existing brand standards, I gathered inspiration from the apparel design and elevated the concepts to better promote the style and mission of the brand. To supplement content, I strategized posts that were informative and promoted the brand’s mission for sustainability. I also added in imagery that would further engage the audience with the lifestyle of the brand and customer target.
While developing these content calendars, creating designs, and scheduling content, I was also engaging with the audience and viewing analytics to better strategize for maximum engagement and reach.
Working on social media content and designs throughout Bermuda Sands Apparel in general also required photo retouching of raw photography, color correcting, and other adjustments.
Campaign Development
At Bermuda Sands Apparel, I developed the “Elements of Style” campaign that was designed for a wide range of uses. This references the process of a Repreve garment being made, where it only needs 6 water bottles worth of plastic to create one shirt. I believed promoting the sustainability aspect of the brand was very important, and designed engaging ways this could be expanded upon. For example, a design for a branded recycling bin that could be placed at a golf course or sporting good store, to give the audience the idea that their plastic bottle can go directly into their next shirt. Even with this, the potential customer is still engaging with the brand's core values of environmentalism.
Digital Ads and Email Design
Editorial Design and Magazine Advertising
Spreads done for catalog designs, as well as advertisements in PGA magazine.
Promotional Banners
Pop-up banner design concepts for tradeshow booths and retail spaces.
